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Kids Wish Network
This list names 90,000 who responded to a sweepstakes offer during the last 12 months. The Kids Wish Network makes arrangements to fulfill the wishes of children age 3 to 18 who are afflicted with life-threatening medical conditions. The most common wishes include visits to amusement parks and visits with celebrities.
Selections: Dollar amount of donation, hotlines, state/SCF/ZIP
Price: $65/M
Contact: The Listworks, 914-593-7200
Motorcycle Riders and Enthusiasts
This 1.6 million-name file is derived from records of online transactions and magazine subscription lists which have been enhanced with lifestyle data. Some records were developed using statistical models. More than 50% of those identified here bought their motorcycles on impulse. About 90% are men. Some 44% ride year-round, while 32% are fair-weather riders. The average age of those listed is 37, average income $42,500. Nearly a third earn more than $100,000 annually.
Selections: Brand, gender, state/SCF/ZIP
Price: $125/M
Contact: VentureDirect Worldwide, 212-655-5153
Software University
Some 92,784 who paid for online software training courses over the last three months are listed on Software University's file. These consumers and business-to-business customers responded to Internet offers. They spent $179 on courses to learn Excel, FrontPage, Word and other software.
Selections: Hotline, gender, age, income, state/SCF/ZIP
Price: $110/M
Contact: 21st Century Marketing, 631-306-5250
Massachusetts Democrats
A postal file offering the names of 17,495 who contributed an average of $100 to Democratic candidates seeking office as state senators or representatives in Massachusetts during 2002. The source is direct mail.
Selections: Gender, e-mail records
Price: $75/M
Contact: Names in the News California Inc., 415-989-3350
High Seas Cruise Buyers
Macromark Inc. is renting a list of travelers who've spent $3,200 each to take a cruise. This postal list supplies the names of more than 375,000, including monthly hotlines going to back to October 2003. Women comprise about 60% of this file. The source is the Internet.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., 212-397-6600
Platinum Cardholders
A list identifying Platinum credit cardholders who've made a variety of purchases has debuted at TMA List Brokerage and Management. A total of 383,301 postal records are being offered. There are also 277,057 telephone records available. All these individuals responded to direct mail surveys and indicated that they've used their cards for travel, sporting events and hobbies, in addition to retail purchases.
Selections: Age, income, state/SCF/ZIP
Price: $90/M (postal); $115/M (telemarketing)
Contact: TMA List Brokerage and Management, 703-547-4949
TotalChoice Response DB
The TotalChoice response database names 36 million consumers who responded to offers or purchased products and services through direct mail, space advertising, TV or the Internet. The typical person on this file is 42 years old and earns $46,000 a year. According to the list manager, more lifestyle selections are expected to be added to this file.
Selections: Gender, age range, income range, dwelling type, length of residence, presence of children, credit card, home value, marital status, exact age/income, source, state/SCF/ZIP
Price: $75/M
Contact: Millennium Direct Inc., 954-384-1557
The Great Outdoors
More than 16 million mail order and other self-reported records have been assembled to create The Great Outdoors list. The file names individuals who participate in such outdoor activities as hiking, camping, jogging, tennis, golf, skiing, biking, hunting and fishing. It includes people of all ages and backgrounds. However, the typical individual on this list is 43 years old and a professional, with a median annual income of $48,000.
Selections: Age, income, gender, presence of children, health and fitness subscribers, outdoor interest, Internet connected, hotlines, mail order buyer, state/SCF/ZIP
Price: $70/M (base)
Contact: Focus USA, 201-489-2525
B to B Solutions
Compiled Solutions Inc., a division of Kroll Direct Marketing, has unveiled B to B Solutions, a database of executives with purchasing authority at public and private companies. The sources are government records and self-reported data. More than 16 million executives, including 3.8 million women, are identified. Numerous subcategories are offered for most selections.
Selections: SIC/NAIC codes, number of employees, sales volume, telephone/fax numbers, job title/function, business/industry type, certified as small company, location type/ownership status, gender, state/SCF/ZIP
Price: $75/M (base)
Contact: Compiled Solutions Inc., 609-275-2900
Liquid Lense Kit Buyers
This is a list naming those who bought Liquid Lense eyeglass scratch-removal kits from National Express Inc. The file consists of 82,217 buyers who responded to infomercial offers. More than 30% of these customers purchased more than one kit. The average unit of sale is just under $21. Women placed about 60% of the orders.
Selections: Last-three-month hotline, multibuyers, gender, state/SCF/ZIP
Price: $90/M
Contact: The List Place Inc., 704-556-0291
The Rosengarten Report
Celebrity television chef and food writer David Rosengarten is releasing a list of The Rosengarten Report's 22,045 paid subscribers. The newsletter is sold by direct mail for $66. Rosengarten has co-hosted more than 2,500 programs on the Food Network, besides writing cookbooks and articles for food magazines.
Selection: Gender
Price: $130/M
Contact: Media Mart, 703-905-4638
Healthy Times for Women
RMI Direct Marketing Inc.'s Impulse Media division is offering a list of women who recently bought health remedies. The Healthy Times for Women list names 10,054 direct mail customers from 2003. Products were purchased for menopause, migraines and various other health issues. The average unit of sale was about $70.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Impulse Media, 203-825-4652
Stratford Career Institute
This is a list of Internet buyers and inquirers. Stratford Career Institute offers more than 50 career training programs online. There are 216,392 names on the file, all from the last 12 months. The records have been deduped and are not available on other Stratford files.
Selections: Last-one-month hotline
Price: $85/M
Contact: Adrea Rubin Management Inc., 646-487-3783
CNET TechSpecials Postal File
CNET Networks Inc. is making available 182,962 CNET TechSpecials postal records. The file identifies subscribers who registered at the Web site CNET.com while shopping for products and services. CNET considers these individuals early adopters of technology products, and so sends them announcements for its latest offerings as they come available. Some 40% of these individuals hold information technology jobs. More than 85% of CNET users are said to play a role in technology purchasing decisions.
Selections: Business/industry type, home/business address, job title/function, state/SCF/ZIP
Price: $170/M (postal); $200/M (e-mail)
Contact: Worldata, 561-393-8200
ICOM Garden Seeds and Bulbs
This file, assembled from the TargetSource database, names buyers of garden seeds and bulbs. A total of 400,000 names are being offered. E-mail addresses are available for 60,000 (or 13%) of the records. The source is ICOM's latest consumer survey, Shopper's Voice. About 38% of those polled order seeds and bulbs by mail three or more times a year; 62% order once or twice a year. About 77% are homeowners. More than 250 lifestyle variables are available from TargetSource.
Selections: Recency, age, income, credit, household composition, gender, occupation, marital status, housing, life stage, ethnicity, religion
Price: $70/M
Contact: ICOM, 800-603-4555
National Network for the Disabled
The National Network for the Disabled is releasing its list of 1,931 members and donors. NND provides support, companionship and networking opportunities for the elderly and parents of disabled children.
Selections: State/SCF/ZIP
Price: $300 (entire file)
Contact: Infocus Marketing, 800-708-5478
Wildland Residents
Chilcutt Direct Marketing has introduced a compilation of 12.6 million rural residents living in remote areas with few retail stores nearby. Nearly 14% live in farming communities. Three-quarters of these individuals are homeowners and 60% are known to respond to direct mail. About 42% have credit cards. As a group they have a statistically greater affinity for pets and outdoor activities, such as hiking, fishing and gardening, compared with the general population. This file was assembled from U.S. Department of Forestry maps, surveys and other data sources.
Selections: Age, age of children, donors, mail order buyers, homeowners, income, marital status, Nielsen County, phone number, lifestyle, dwelling type, areas of interest, gender, credit card, ethnicity, occupation, state/SCF/ZIP
Price: $70/M
Contact: Chilcutt Direct Marketing, 405-478-7245
West Elm
Williams-Sonoma Inc. has released a postal list naming 22,000 of its West Elm catalog's online customers. The average unit of sale for home furnishings is $200. About 63% of those listed are women, primarily age 25 to 39. Typical annual income is $70,000.
Selections: Dollar amount spent, gender, state/SCF/ZIP
Price: $125/M
Contact: ClientLogic Specialists Marketing Services, 201-865-5800
African-American Subs
The Grow African-American Business Building Newsletter file identifies 35,050 subscribers, including 20,050 women. The Grow newsletter targets executives at businesses of all sizes. It focuses on topics related to increasing profits, sales and personal success. Many subscribers are members of the Black Chamber of Commerce or other African-American business associations. The sources for subscriptions are business seminars and conventions.
Selections: Gender, state/SCF/ZIP
Price: $105/M
Contact: 21st Century Marketing, 631-306-5213
321 Studios
Three last-12-month lists are available from 321 Studios, a software developer in St. Charles, MO. 321 Studios sells software used for making copies of movies and software for personal use. Its Internet-generated sales average $99. The typical buyer is 47 years old and earns $75,000 a year. Some 80% are married and 84% are homeowners. More than half these individuals have children living at home. The main 321 Studios DVD X-Copy Backup Software file identifies some 214,100 buyers. The second-largest list, 321 Men, names 186,266 who purchased software for duplication, backup, repair or enhancement of CDs, videos and DVDs. Finally, there are 41,166 buyers on the 321 Credit Card Buyers file.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Name Exchange, 301-682-4482
M Culture
The list manager has added a file of wealthy households to the M Culture portfolio it introduced earlier this year. Everyone identified here reportedly has assets in excess of $750,000. Three-quarters of these individuals are women. Separate subsegments of millionaires and affluent retirees offer more than 2.5 million names each. The ethnic segments include affluent African Americans, Hispanics, Chinese, Irish, Japanese and Koreans. There are also counts for Catholics, Protestants, Muslims and Jews. This compilation was culled from real estate records, Securities and Exchange Commission filings, direct response records, lifestyle and demographic data overlays. Some of the other M Culture files available include lists of donors, golfers, sweepstakes players and teenage girls.
Selections: Age, customized, gender, income, phone, presence of children, state/SCF/ZIP
Price: $120/M
Contact: VentureDirect Worldwide Inc., 212-655-5153
Independent Financial Advisers
List Place Inc. has unveiled a compiled database identifying financial advisers who are affiliated with licensed broker dealers. This list of 70,162 names is derived from government records. Most of these individuals are between age 38 and 60 and earn $125,000 a year or better. About 80% are men.
Selections: Business phone, company affiliation, home address, gender, state/SCF/ZIP
Price: $250/M
Contact: List Place Inc., 704-556-0291
DMD Dating and Romance
Database marketing company Datran Media Direct has a list of romantics generated from Web site inquiries. Datran Direct Dating and Romance Interest names 463,135 postal and e-mail addresses gathered during the last 12 months. Requests for weekly and monthly hotlines can be accommodated. The file identifies men and women who registered at a Web site and indicated an interest in receiving offers related to romance and dating.
Selections: Age, gender, hotlines, state/SCF/ZIP
Price: $80/M (base)
Contact: Kroll Direct Marketing, 609-275-2900
Milwaukee Home
Trails Media Group Inc.'s recently launched magazine Milwaukee Home has 7,879 paid subscribers. A typical individual listed here is a 45-year-old woman who earns $150,000 a year and owns a $250,000 home.
Selection: ZIP
Price: $105/M
Contact: Names and Addresses Inc., 847-850-1021
Forest Pursuits
The Forest Pursuits Outdoor and Off Road file is derived from trade show attendee lists, retail and Internet records. It names those who've spent an average of $120 for camouflage accessories for vehicles, hunting equipment, outdoor clothing and gear. Ninety-three percent of customers are men. Most paid for their orders with credit cards. Typically they're age 25 to 50 and earn $40,000 to $70,000 a year. A separate segment identifying 10,000 retail stores in this market is available.
Selections: None offered at present
Price: $100/M (buyers); $60/M (retail stores)
Contact: Chilcutt Direct Marketing, 405-478-7215
Farm Journal Home Decor
Subscribers to home decorating magazines are named on Farm Journal Media's Home Decor list. The count is 93,024. The interests of those on this file range from modern furnishings to antiques. Direct mail is the source.
Selections: Age, gender, state/SCF/ZIP
Price: $100/M
Contact: VentureDirect Worldwide Inc., 212-655-5131
Families With Young Children
American Name Services' Families with Young Children file is compiled from various direct mail response lists. It names households with children age 12 or younger. Many of the offers they responded to are related to children. The initial count is 359,167.
Selections: Age, gender, home school, homeowners, income, hotlines, multibuyers, dollar amount of purchase, telephone, state/SCF.ZIP
Price: $85/M
Contact: American Name Services, 801-235-8061
Chicago Board Options Exchange
Postal and e-mail lists from the Chicago Board Options Exchange are now available. These files include postal records for 500,000 exchange members and 250,000 e-mail addresses. Fifty-four percent of these individuals have an income of $100,000 or higher and 16% have hit the $250,000 mark. Twenty-five percent of the members are between the ages of 18 and 34. Only 9% of the exchange's members are women.
Selections: Age range, gender, state/SCF/ZIP
Price: $145/M (postal); $250/M (e-mail)
Contact: Lake Group Media Inc., 914-925-2475
Investors' Association Members
Investors and investment educators from 116 countries are identified on the Association for Investment Management and Research's membership list. The file includes 16,720 U.S., 3,778 Canadian and 10,677 international names. New York has the largest state count, followed by California, Massachusetts, Illinois and New Jersey. About 63% of AIMR members represent institutional investors; 37% invest as individuals.
Selections: Industry specialty/class, title, gender, state/SCF/ZIP
Price: $150/M
Contact: Chessie Lists Inc., 301-680-3633
G+J Internet Buyers
Gruner+Jahr USA has assembled a master file naming 140,000 magazine subscribers who responded to Internet offers. It features postal subscription records from five magazines (Family Circle, Parents, Child, Fitness and YM). The majority of subscribers are women. Some of the other lists in G+J's portfolio identify Canadians, contributors and PC owners.
Selections: Hotlines, gender, Internet, source, state/SCF/ZIP
Price: $85/M
Contact: Millard Group Inc., 603-924-9262
Player's Choice
Player's Choice, a file of baseball and softball enthusiasts, names 67,652 buyers of equipment for those two sports. The average unit of sale is $150. The athletes identified here range from Little League and high school players to college athletes and major leaguers. About 69% are men. Direct mail is the sole source.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Chilcutt Direct Marketing, 405-478-7245
FT.com International Online
The Financial Times' online registration file, FT.com International Online Postal Registrants, lists 161,990 individuals who registered to receive daily e-mail newsletters. The count for the United Kingdom is 148,407. Except for the 1,987 records from Japan, all the other country counts are below 1,000. No U.S. records are included on this list. More than 60 interest categories can be selected, ranging from aerospace to utilities.
Selections: Country, areas of interest, geographic
Price: $295/M
Contact: Kroll Direct Marketing, 609-275-2900
HR Power Guide
William Steinberg Consultants Inc.'s HR Power Guide software buyers list names 25,000 who spent between $99 and $495 on software for training, testing and surveys. Most of these customers work in human resources positions at large companies with 50 or more employees. They include corporate presidents, vice presidents, directors and managers.
Selections: Size of company, job function, gender, title, state/SCF/ZIP
Price: $100/M
Contact: VentureDirect Worldwide Inc., 212-655-5217
Homeland Security Executives
Dunhill International List Co. Inc. has a list of executives and public officials who are responsible for homeland security. Derived from various directories, Homeland Security Executives offers 118,335 names. Included are defense contractors, government officials, medical professionals, security firms, food manufacturers, research laboratories and executives involved with managing hazardous wastes. Also listed are law enforcement officials and executives involved in security operations at stadiums, toxic sites and nuclear plants.
Selections: Telephone/fax, state/SCF/ZIP
Price: $70/M
Contact: Dunhill International List Co. Inc., 561-998-7800
Emergency Medical Practice
A list of subscribers from Alpharetta, GA-based Emergency Medical Practice is now available. Subscribers pay $299 for a one-year membership in this organization. The count is 6,351. Emergency Medical Practice operates an online medical database and publishes a newsletter. The list includes emergency room doctors, physician's assistants, medical residents and nurse practitioners.
Selections: Home/business address, state/SCF/ZIP
Price: $650 (flat fee)
Contact: Worldata, 561-393-8200
Intermezzo Magazine
Intermezzo is a new lifestyle publication from F.T. Associates Inc. tailored to an audience interested in travel, gourmet cooking and entertaining at home. Some 7,200 paid subscribers' names are being offered. The source is direct mail.
Selections: State/SCF/ZIP
Price: $105/M
Contact: Statlistics, 203-778-8700
TV Guide Internet Subs
A file naming 140,000 who've ordered subscriptions from the magazine's Web site. TV Guide receives more than 4,000 online subs per week. The typical subscriber is 42 years old with an annual household income of $63,800.
Selections: Hotlines, change of address, source, gender, state/SCF/ZIP
Price: $90/M
Contact: Millard Group Inc., 603-924-9262
SRG Garden Buyers
A list of gardeners derived from Survey Research Group's questionnaires, direct mail and online transactional data is on the market. SRG monitors and segments data from more than 400 companies. The SRG Garden Buyers file contains more than 2 million records. These men and women responded to various direct response offers. About 80% are homeowners and 40% subscribe to gardening magazines.
Selections: Hotlines, do-it-yourselfers, ethnicity, age, credit card, date of birth, education, gender, homeowner, marital status, presence of children, state/SCF/ZIP
Price: $85/M (base)
Contact: ListSolutions, 732-967-1516
Farm Journal Pet Lovers
Farm Journal Media's pet owner's list names 69,991 subscribers who keep pets. The source is direct mail.
Selections: Age, gender, pet type, special, state/SCF/ZIP
Price: $100/M
Contact: VentureDirect Worldwide Inc., 212-655-5153
Entrepreneur's Franchise 500
A list of the top 500 franchises ranked by Entrepreneur Magazine is compiled from criteria scores which take into account financial stability, growth rate, franchise termination rate and other factors. Each record includes the name of the CEO and information on industry type, products and services offered, whether or not the franchise is home-based, franchise fee, royalty fees, franchise net worth and liquidity requirements. The file is not segmented, nor are selections available. This file is offered only as a package.
Price: $750 (entire list)
Contact: Mal Dunn Associates Inc., 845-278-1200
Just for Cheer
George-Mann Associates Inc. is the inaugural list manager for this cheerleading apparel catalog. Baxter, MN-based dance supplies cataloger Just for Kix launched Just for Cheer last summer. It offers 500 products, including uniforms, pom-poms, megaphones, key chains and footwear. Just for Cheer has since generated a customer list with 39,904 names. Its average unit of sale is $60. The sources are direct mail and the Internet.
Selections: State/SCF/ZIP
Price: $95/M
Contact: George-Mann Associates Inc., 732-303-0252
Expat Network
The United Kingdom-based Expat Network is releasing its 63,717-member file, including actives, expires and prospects. Direct Media Inc. is the list manager. Expat Network's Web site targets Britons seeking employment and other resources for living abroad. Records are available for Europe, Asia, Africa, Latin America, the Middle East and Pacific region. The list owner may request either reciprocal rental or list exchange.
Selections: Country
Price: $275/M
Contact: Direct Media Inc., 203-532-3809
Bookspan Lists
Bookspan Garden City is offering enhanced book club membership lists derived from its master file. The sources are 80% direct mail and 20% space advertising. Data from Ethnic Technologies LLC was overlaid to assemble list segments identifying Hispanics, Catholics and African Americans. There's also an ethnic and religious master file, plus a list of affluent buyers. The counts for active members range from 110,000 to 544,000 names. Women made nearly three-quarters of these purchases. The average sale was $15.
Selections: Paid, hotlines, dollar amount spent, product category, age, income, gender, state/SCF/ZIP
Price: $95/M (base)
Contact: ClientLogic Specialists Marketing Services, 201-865-5800
Custom Direct Opportunity Seekers
Mabelvale, AR-based Custom Direct Inc.'s latest file, Custom Direct Opportunity Seekers, identifies printed-check buyers who've taken an extra step and spent money on special offers and check-protection services. Some 100,000 last-one-month and 300,000 last-three-month buyers are offered. The sources are 70% FSIs and 30% space advertising or package inserts. About 68% of customers are women.
Selections: Check type, gender, multibuyers, state/SCF/ZIP
Price: $80/M (last-three-month buyers)
Contact: Adrea Rubin Management Inc., 646-487-3783
The Complete Investor
The Complete Investor Inc. is offering its list of 15,123 active newsletter subscribers. The average sale (paid for by credit card) is $129. This file includes individuals who've invested in stocks, bonds, mutual funds and commodities. The source is direct mail.
Selections: Gender, address type, state/SCF/ZIP
Price: $195/M (base)
Contact: MetaResponse Group, 954-360-0644
Guaranteed Cash Card Buyers
Men and women who purchased a guaranteed credit line are identified on the Guaranteed Cash Card master file. The average unit of sale is $39. This list contains more than 35,000 names. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Macromark Inc., 212-397-6600
TargetSource's Jewelry Buyers
This file names 325,000 jewelry buyers, including 55,000 with e-mail addresses. Among the individuals listed, 47% purchase jewelry by mail at least three times a year while 53% do so once or twice annually. Sixty percent of those listed are married and more than 25% are full-time homemakers. About 70% have major credit cards. Some 250 lifestyle variables are available. The source for TargetSource's Jewelry Buyers' file is ICOM's Shopper's Voice consumer poll. Survey responses become part of the TargetSource database.
Selections: Recency, age, income, credit, household composition, gender, occupation, marital status, housing, life stage, ethnicity, religion, state/SCF/ZIP
Price: $70/M
Contact: ICOM, 800-603-4555
Star Magazine
American Media Inc. is offering an enhanced list segment from Star magazine's master file of 260,000 active subscribers. Some of the new selections include types of product buyers, continuity customers and ethnicity. The average subscriber is a woman 25 to 44 years old with a $39,626 annual household income, who likes to follow popular culture beauty and fashion trends. The sources are direct to publisher, agent, renewals and space advertising.
Selections: Age, income, lifestyle interests, gender, source, Z-24 catalog data, state/SCF/ZIP
Price: $100/M (enhanced file); $85/M (basic file)
Contact: ClientLogic Specialists Marketing Services, 201-865-5800
New Movers Direct
New Movers Direct is a weekly hotline with 300,000 address changes and data from telephone companies. These records are generated within days of an actual change of address. This new database, with a total universe of 16 million records, is matched against national real estate files to identify homeowners. These records retain key characteristics such as sales price, tax roll and year-built data. This data is input into a market-value calculation similar to valuation models used in mortgage underwriting. Statistical modeling data for income has been appended to all records. Telemarketing is allowed.
Selections: Home ownership, income, lifestyle, market value, state/SCF/ZIP
Price: $85/M (base)
Contact: American List Counsel Inc., 914-773-6611
Ancestry Magazine
Myfamily.com Inc. is releasing its list of Ancestry Magazine's 65,950 paid subscribers. Home addresses are provided for most records. Women comprise about 60% of subscribers. The source is direct response advertising.
Selections: Gender, recency, home/business address, state/SCF/ZIP
Price: $95/M
Contact: 5-Star Lists Inc., 641-472-2332
Super Seniors
This is a list of 175,000 consumers who are age 55 and older. The file is generated by direct mail. The records include buyers and donors. About 60% of those listed are men.
Selections: Age, gender, homeowner/renter, income, known Internet users, presence of credit card, hotlines, state/SCF/ZIP
Price: $95/M
Contact: Beach List Services Inc., 615-356-1100
Hot Zone Ethnic Consumers
Thirty-four direct mail response lists have been combined to assemble the Hot Zone Ethnic Consumers file. Monthly and last-12-month counts are being offered for Hispanic, Japanese, Chinese, Irish, Italian and German buyers, ranging from 170,000 to more than 650,000 names.
Selections: Age, income, gender, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., 727-669-2500
Home Furnishings
A newly assembled Home Furnishings list segment has been added to the TargetBase database. The file consists of 358,000 prospects. The source is ICOM's Shopper's Voice Survey. Among the consumers surveyed, 42% purchase home furnishings by mail three or more times annually. Another 42 buy by mail once or twice a year. Half the individuals listed have at least a $50,000 income. About 78% are homeowners and 16% have home offices or are self-employed. More than three-quarters of those listed here have a major credit card. Some 250 lifestyle variables are available.
Selections: Recency, age, income, credit, household composition, gender, occupation, marital status, housing, life stage, ethnicity, religion, state/SCF/ZIP
Price: $70/M
Contact: ICOM, 800-603-4555
MANAGEMENT CHANGES
Three Gaiam Catalogs
Gaiam Inc. has tapped ALC of New York LLC to manage the rental of three related customer lists. The cataloger previously managed its files in house, but only for list exchanges. Gaiam targets socially conscious consumers who are interested in physically and spiritually healthy living. Its product line includes items related to fitness, yoga and natural lifestyles. Gaiam's lists, each naming those who made purchases in the last 24 months, are Harmony, with 92,000 names; Living Arts, with 83,000; and Inner Balance, with 12,000. About 75% of the customers listed are women, generally 45 to 54 years old, with annual household incomes ranging between $50,000 and $75,000. The average unit of sale runs $85 to $100. The sole source for the file is direct mail.
Selections: Hotlines, dollar amount spent, gender, state/SCF/ZIP
Price: $110/M
Contact: ALC of New York LLC, 212-381-1726
Advanstar Healthcare Files
Advanstar Communications has consolidated management of more than a dozen healthcare industry lists under one roof at MeritDirect. This action follows Advanstar's purchase of healthcare, dental and veterinary publications, plus a trade show, from Thomson Publishing last fall. In March, Advanstar moved four files to MeritDirect: Dental Lab Products, Dental Products Report, Dental Practice Report and Drug Topics. The list manager already was representing several other healthcare files for Advanstar, among them Medical Economics, Patient Care and RN Magazine.
Selections: Demographics, primary specialty, practice base, number in practice, title
Price: $120/M (for most Advanstar lists)
Contact: MeritDirect, 847-492-1350
Advance Magazine Group International
Direct Media Inc. is the new manager of Advance Magazine Group International's master file, which identifies nearly 50,000 active foreign subscribers to U.S. editions of magazines published by Conde Nast. Some of these titles are The New Yorker, Architectural Digest, Vanity Fair, Golf Digest, Gourmet, Bon Appetit, Vogue, Conde Nast Traveler, Details and Lucky. There are also 24,202 expires on the file. The unit of sale ranges between $38 and $120.
Selections: Country, recency, areas of interest
Price: $275/M (actives); $225/M (expires)
Contact: Direct Media Inc., 203-532-3809
Dorchester Romance Magazines
ALC Data Management has been appointed list manager for Dorchester Media LLC's women's romance magazines. Some 150,000 active subscribers are identified. Dorchester's file includes subscribers to the titles True Story, True Confessions, True Love, True Romance, True Experience, Best of Secrets, Best of Confessions and True Story Romance Special. Ninety-five percent of subscribers are women. Their average yearly household income is $37,300; 62% are homeowners; 43% are age 18 to 34; 31% are 45 to 64 years old; and 26% are 65 or older. No telemarketing is allowed.
Selections: Hotlines, change of address, renewals, Canadian, province, state/SCF/ZIP
Price: $85/M
Contact: ALC Data Management, 609-580-2783
Cooking Club of America
Names and Addresses Inc. has been appointed to manage the Cooking Club of America list. This file contains the names of 467,262 active members and subscribers who spent an average of $22. Women comprise about 88% of this file. Their median age is 49 and average household income $61,000. The source is direct to publisher.
Selections: Gender, change of address, source, non-reciprocal, renewals, Canadian, paid, state/SCF/ZIP
Price: $95/M
Contact: Names and Addresses Inc., 847-850-1021
Pabo USA
Pabo USA chose AccuList USA to manage its list of catalog requesters and product buyers. This 717,188-name file has been enhanced with household and lifestyle selects using Equifax data. Owned by Beate Ushe, a German catalog and Web site marketer, Pabo USA offers intimate apparel for men and women, videos, magazines and novelty products. Customers generally are 22 to 45 years old and earn an average of $50,000 a year. This international marketer built its U.S. catalog customer base with direct mail.
Selections: Hotline requesters/buyers, dollar amount spent, homeowner, dwelling type, length of residence, income range, household age, presence/number of children/age range, teenagers, ethnicity, marital status, interests, credit card, demographic, mail order buyers, model scoring, product, state/SCF/ZIP
Price: $70/M (base)
Contact: AccuList USA, 954-923-5659
IBM eServer Magazine
IBM's eServer magazine file is now being managed by L.I.S.T. Inc. The magazine is sent to owners and users of IBM AS/400 series servers. This file names 39,894 controlled-circulation subscribers. About 98% work at Fortune 500 companies. The average reader reportedly has an annual budget of around $386,000 for computer hardware, software and peripherals. More than 50% of the readers listed call for additional information about the products and services advertised in eServer.
Selections: Industry, job function, state/SCF/ZIP
Price: $225/M
Contact: L.I.S.T. Inc., 516-358-5478
American Kennel Club
A master file and separate magazine lists from the American Kennel Club are now being managed by Direct Media Inc. These files previously were managed in-house. The latest count for the master file is 137,178. It consists of subscribers to AKC Gazette and Family Dog Magazine. The list owner reports that the subscriber base for Family Dog will grow to 100,000 in 2004. Gazette readers include breeders, dog handlers and other dog lovers. About 83% of the Gazette's subscribers are women. The typical subscriber has a $90,800 yearly household income and five dogs. Nearly three-quarters of Family Dog subscribers are women who earn $73,900 annually and have three dogs. Rental reciprocity and a two-week interval between competitive mailings are required. No telemarketing or e-mail appending are allowed.
Selections: Hotlines, title of publication, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., 203-532-3760
Return to Freedom
Return to Freedom, a nonprofit group with a 310-acre wild horse sanctuary in Southern California, has begun renting its donor list through Names in the News California Inc. These records previously were available directly from the list owner and only by exchange. Some 11,530 records are being offered, including 1,400 women. The average contribution received was $19. The source is direct mail. The organization is working to establish the Wild Horse Land & Trust Conservancy to acquire more land for wild horses.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: Names in the News California Inc., 415-989-3350
National Society of Accountants
The National Society of Accountants selected MGI Lists to manage its file. It previously had been managed in-house. The NSA roster consists of 11,969 individual members. About 64% are men. Annual dues cost $143. These records are about equally split between business and home addresses. The source is direct mail.
Selections: State/SCF/ZIP
Price: $125/M
Contact: MGI Lists, 800-899-4420
Petals Decorative Accents
New owner Petals Decorative Accents Corp. recently bought the assets of the bankrupt Petals Inc. catalog, renamed it Petals Decorative Accents and named D-J Associates Inc. as list manager. A file of 274,979 buyers from the last 12 months is being offered. About 86% of the customers are women, average age 40. Their typical annual income is $75,000, and they spent about $115 per order. The catalog was relaunched in January 2004 with a product mix that includes floral arrangements, trees, plant products, lamps, wall art and accent furniture.
Selections: Dollar amount spent, gender, state/SCF/ZIP
Price: $110/M
Contact: D-J Associates Inc., 203-431-8777
French Country Living
NRL Direct has been chosen as list manager by French Country Living Inc. There are 102,122 last-24-month and 49,380 last-12-month records offered, in addition to last three- and six-month hotlines. Z-24 list enhancements are available. Some 90% of these customers are women. Most are about 45 years old and, on average, have household income of $75,000 a year and a home worth $400,000. Orders generally run about $235.
Selections: Dollar amount spent, gender, state/SCF/ZIP
Price: $127.50/M (last-12-month buyers)
Contact: NRL Direct, 201-568-0707
Parliamentary Names and Numbers
Toronto-based directory publisher Sources selected Cornerstone List Management to represent the Parliamentary Names and Numbers file, which previously was managed in-house. These 5,954 records identify all Canadian federal and provincial legislators and ministries with senior staff, in addition to other Canadian federal agencies and crown corporations. About 54% of the ministries and agencies have Web site URLs listed. Eighty-nine percent of the legislators have e-mail addresses.
Selections: Gender, province, e-mail, phone/fax, recency, title, Web site address, government department
Price: $175/M (Canadian)
Contact: Cornerstone List Management, 416-932-9555
INSERT MEDIA
Auto Trader Magazine
Trader Publishing Co. is starting the Customer Value Bag insert program. Sellers of used cars and trucks receive a bag full of auto-related product samples when they visit an Auto Trader dealer. Once there, they pay to have their vehicles photographed and listed in one of the 650 local editions of Auto Trader magazine. Men comprise 63% of this audience. A projected 1.6 million bags are expected to be distributed each year. Inserts, samples or catalogs can be collated inside a 6-inch by 9-inch envelope or dropped inside the bag. There is no maximum weight limit, but pieces will be priced by weight. Up to 12 inserts will be distributed per bag.
Price: $60/M (base)
Contact: Media Horizons Inc., 203-642-7304
TrimLife Continuity PIP
TrimLife Inc. is offering a package insert program through Mokrynski & Associates Inc. The weight-loss and dietary supplements marketer sends out some 228,000 orders a year. About 80% of them go to 25- to 45-year-old women whose annual household income is around $35,000. An average purchase runs $35. Only one insert will be placed in outgoing packages.
Price: $60/M
Contact: Mokrynski & Associates Inc., 201-488-5656
Jerry Baker Statement Program
How-to author and national gardening radio show host Jerry Baker has started a statement stuffer program. Direct Media Inc. is managing the effort and several related rental lists. One or two inserts are to be included inside second billing statements, which will follow some of the 880,000 packages projected to be shipped this year. Women account for 58% of transactions. They spend an average of $37 per purchase.
Price: $60/M
Contact: Direct Media Inc., 203-532-2541
GameStop.com
GameStop.com Inc. has launched a package insert program at Millard Group's AM/Direct division. GameSpot.com is a subsidiary of retailer GameStop Inc. An estimated 650,000 packages will be shipped this year. The Internet division sells software for PC and video games. The average buyer is 30 years old and has a $60,000 annual household income. As many as 10 flat or folded inserts will be accepted per package.
Price: $60/M
Contact: AM/Direct, 603-924-9262
Heartsong Book Club
The continuity book club Heartsong has started a package insert program. An average of 20,000 inserts will be distributed per month. The typical customer is a 47-year-old married Christian woman who reads four inspirational novels every month. A maximum of four inserts per package will be accepted.
Price: $65/M
Contact: Midwest Direct Marketing Inc., 913-686-2220
COPYRIGHT 2004 PRIMEDIA Business Magazines & Media Inc. All rights reserved.
COPYRIGHT 2004 Gale Group
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