Direct Tv Manuals
DIRECT listline NEW LISTS
African and Hispanic Americans
Listdata Management Services Inc. is introducing ethnic files called Affluent African American and Hispanic Communicators. A total universe of 125,000 African Americans with average household incomes above $100,000 are available on a multisourced file. These buyers responded to offers for financial services, books, magazine subscriptions, clothing, music, electronics, business and vacation travel. The typical individual listed here is a married college-educated homeowner. About 70% are men. The Hispanic list offers the names of 150,000 who switched telephone companies in response to an outbound telemarketing campaign. The average unit of sale was $42.95. About 47% of the Hispanics listed are women. Inquiries for telemarketing will be considered for both lists.
Selections: Age, income, homeowners, credit card, gender, state/SCF/ZIP
Price: $90/M (African American); $85/M (Hispanic)
Contact: Listdata Management Services Inc., 845-357-1881
Boden/Mini Boden USA
J.P. Boden & Co. Ltd. of Leicester, England - publisher of the Boden and Mini Boden apparel catalogs - has begun renting its U.S. customer list. Some 17,800 last-10-month buyers are identified on a postal list. The typical order for men's and women's clothing is $120. About 90% of customers are women. The firm also sells a children's line called Mini Boden. Again, around 90% of customers are women, average age 45. Eighty-four percent are married, with household incomes typically exceeding $85,000. Members of the Z-24 and CircBase cooperative database must pay a $21/M surcharge.
Selections: Dollar amount spent, hotlines, requesters, state/SCF/ZIP
Price: $110/M (last-10-month buyers)
Contact: Mokrynski & Associates Inc., 201-487-8181
SAE International
The SAE International e-mail master file contains 18,000 records. These subscribers provided their e-mail addresses when they agreed to receive one of the three publications issued by the Society of Automotive Engineers. Subscribers are engineers in various industries from agriculture to aerospace. The Aerospace Engineering file has 6,280 records; Off-Highway Engineering has 3,597; and Auto- motive Engineering some 9,430. Edith Roman Associates manages the postal files for these publications.
Selections: Industry, job function, geographic
Price: $115/M (HTML); $95/M (text)
Contact: e-PostDirect Inc., 845-731-3844
VLife
Vlife, a new lifestyle publication from the publishers of Variety/Daily Variety, focuses on those in the entertainment industry. There are 48,721 active subscribers from the entertainment business. They responded to direct mail offers and paid $239 to $259 a year for their subscriptions. They subscribe to either Daily Variety or Weekly Variety as well. Almost all are college educated; average household income is $300,000 a year.
Selections: International subscribers, Canadian subscribers, title/industry/home/business address, gender, source, paid, state/SCF/ZIP
Price: $130/M (business mailers); $100/M (consumer mailers); $95/M (catalog rate); $80/M (fundraiser rate)
Contact: MKTG Services Group Inc., 215-968-5020
Old-Time Radio Shows
A new continuity program, The World's Greatest Old-Time Radio Shows, features the names of those who bought CDs and cassettes of music from the "golden age" of radio - TV and radio series such as "The Jack Benny Show," "Gunsmoke," Abbott and Costello, Burns and Allen and more. Their median age is 54 and they earn about $45,000 a year. These 65,000 actives responded to a direct mail piece.
Selections: Method of payment, number of shipments, cancels, gender, state/SCF/ZIP
Price: $100/M
Contact: Walter Karl Inc., 845-732-7035
J.C. Watts Donors
The contributors listed here are from diverse backgrounds and are united by their support of former Republican congressman J.C. Watts. They gave to a variety of appeals, including pro-family issues, numerous faith-based initiatives and groups that work toward limiting the powers of the federal government. The universe totals nearly 80,000 names. The sole source for the file is direct mailings.
Selections: Last 12-, 18-, 24-, 36- and 48-month donors, dollar amount, state/SCF/ZIP
Price: $105/M; $85/M (fundraising rate)
Contact: Atlantic List Co. Inc., 703-528-7482
Inside Mortgage Finance
The 20,706 subscribers to the Inside Mortgage Finance newsletters are said to be executive decision-makers involved in mortgage lending, servicing and securities businesses. They have subscribed to or inquired about other newsletters and are conference attendees and book buyers. Inside Mortgage Finance publishes nine newsletters covering various aspects of the mortgage industry. Readers spend between $500 to $1,500 for an annual subscription to one of the publications. The sources are direct mail and trade conference attendee information.
Selections: State/SCF/ZIP
Price: $135/M
Contact: MetaResponse Group Inc., 954-360-0644
Graphic Arts Show E-mail
The Graphic Arts Show attendees opt-in e-mail list offers 57,487 names. Those listed signed up to receive special offers on industry-related products and services. Their interests include electronic publishing, digital technology, multimedia, printing and imaging. The paid events they attended include Graph Expo, Converting Expo, Gutenberg Festival and Print. A separate attendees postal list with 175,838 names also is available with telephone and fax numbers.
Selections: Job function, principal business, size of company , buying influence, state/SCF/ZIP
Price: $275/M
Contact: L.I.S.T. Inc., 516-358-5478
PCH.com Online Buyers
Publishers Clearing House's pch.com online buyers master file names 413,510 who responded to the company's Internet or direct mail offers. Some ordered online after receiving direct mail. The file includes merchandise buyers and subscribers who selected from more than 100 magazine titles promoted. Everyone listed also entered the PCH sweepstakes. The file is enhanced with Donnelley Marketing demographics and lifestyle selects.
Selections: Homeowner, presence of children, income, donor, ethnic, age, traveler, pet owners, health and fitness, collectibles, crafts, computer owner, investor, gardening, outdoor enthusiast
Price: $85/M
Contact: Walter Karl Inc., 845-732-7035
History Channel Club
The History Channel Club's file identifies 61,208 North American members. Some 65% of these history aficionados are male and 35% are female. The median age is 47 and the median household income is $72,000. When individuals pay $24 to join, they receive a subscription to The History Channel Magazine, a publication that taps into the History Channel archives. They also get a directory of historical sites and events and various special offers.
Selections: Last-30-day and last three- and six-month members, state/SCF/ZIP
Price: $100/M (last-30-day and last three- and six-month members)
Contact: Millard Group Inc., 603-924-9262
Guide to Wealth Reporting
The Internet and inbound telemarketing generated the Guide to Wealth Reporting list. The file identifies 240,000 who responded to a business opportunity offered on a Web site. Respondents purchased a leather-bound case with manuals and compact discs to learn about Internet marketing, auctions and Web site promotions. After reviewing the site these consumers - mostly women - phoned to buy the Guide to Wealth system. The average unit of sale was approximately $40.
Selections: Gender, age, state/SCF/ZIP
Price: $90/M
Contact: Listdata Management Services Inc., 845-357-1881
Nina's Discount Oldies
Product selections have been introduced on the recently renamed Nina's Discount Oldies list. The file offers some 48,900 last-12-month buyers. The list universe consists of 128,303 buyers. No product selections had been available under the list's former name, Collectables Records. Nina's Discount Oldies is a direct marketing division of Columbia Records and Alpha Video. Alpha is a manufacturer and marketer of more than 500 budget-priced movies. Nina's record catalog offers more than 2,500 titles on compact discs and thousands more on vinyl. The list owner requires reciprocity. No "last chance" or other promotional response generators will be approved in required direct mail samples. The sources are 90% direct mail and 10% Internet.
Selections: CD, cassette, book, movie, vinyl, dollar amount spent, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Estee Marketing Group Inc., 914-235-7080
ACCOUNT ACTIVITY
Silicon Valley AMA
The Silicon Valley American Marketing Association appointed Statlistics Inc. to manage its membership roster of Northern California marketers. The file offers 5,156 "members and friends" associated with the group. SVAMA has more then 600 members who paid $240 to join. About 17% have been members for 10 years; 31% joined within the last six months. Members include recent college graduates and high-level marketing executives. Some 43% are men.
Selections: State/SCF/ZIP
Price: $130/M
Contact: Statlistics Inc., 203-778-8700
American Poets Society
The American Poets Society's membership list is now represented by Mal Dunn Associates. About 85% of the poets identified here (currently some 38,000) are women. The organization offers poetry contests, poetry writing tips and poems for reading. Members are teenagers and young adults who submitted a poem for publication. About 80% are between age 13 and 24, the remainder 25 or older.
Selections: Recency, gender, e-mail, state/SCF/ZIP
Price: $80/M
Contact: Mal Dunn Associates, 845-278-1200
Information Security Magazine
IT media company TechTarget Security Media appointed Direct Media Inc. manager of Information Security Magazine's subscriber list. There are 51,000 U.S. subscribers and 12,300 U.S. e-mail addresses. Circulation is controlled. The magazine covers security technologies, practices and trends for its readers - mostly IT executives.
Selections: Job level, business/industry, number of employees, hardware systems, products and services purchased, operating system installed or planned, annual security budget, involvement in purchasing
Price: $235/M (postal); $300/M (e-mail)
Contact: Direct Media Inc., 203-532-2492
BCA Compiled Social Workers
Bob Castle Associates has tapped AccuData List Management to serve as exclusive manager of the BCA Compiled Social Workers database. Phone numbers are available for about half the 377,568 names. The file was created from state licensing lists appended with demographic data at a service bureau. Specialty selects are available for addiction counselors, marriage and family counselors, mental health, occupational and physical therapists, and school social workers.
Selections: Specialty, phone number, age, income, marital status, birth date, gender, state/SCF/ZIP
Price: $50/M
Contact: AccuData List Management, 800-732-6680
Casa de Maria
The Casa de Maria catalog buyers list has returned to the market with a new list manager, 21st Century Marketing. The catalog targets primarily Spanish-speaking women who purchased health and beauty products, weight loss systems, lingerie and jewelry. Only about 20% of the customers are men. Since its founding in 1996 the catalog has promoted many natural and botanical products. The average unit of sale is $27.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: 21st Century Marketing, 631-293-8550
Imatchup.com
Imatchup.com Inc. no longer manages its lonely hearts list in-house. The online matchmaking service has appointed Adrea Rubin Management Inc. to represent its Imatchup.com Membership master file. The list offers the names of 1.4 million unmarried men and women looking to meet partners. They pay $24.95 monthly to communicate with members via e-mail and video. About 65% of those on the file are men, average age 33, with income typically around $40,000. Members create profiles to be automatically matched with other people based on their selected criteria. Imatchup.com collects credit card, address, bank information and other information online.
Selections: Smoker, ethnic, religion, job description, credit card, language, age, gender, paid registrants, hot lines, state/SCF/ZIP
Price: $80/M
Contact: Adrea Rubin Management Inc., 646-487-3783
Lehman's Catalog
Lehman's catalog buyers file is now being managed by Lenser & Associates. These 37,552 last-12-month buyers responded to a catalog they received in the mail. There are also 17,000 last-six-month buyers and 7,800 last-three-month buyers. Lehman's sells home and garden products. Those listed buy housewares, cooking products, garden supplies, refrigerators, books, camping equipment and more.
Price: $95/M
Contact: Lenser & Associates, 415-446-2506
CARD DECKS AND INSERTS
Madison New Mover Program
Madison Direct Marketing's New Mover program is expected to roll out sometime in late 2003 or early in 2004. Plans call for the mailing to reach the intended targets approximately 10 days after they move into their new residence. The program is expected to include advertisers from the retail, restaurant, home improvement and packaged goods sectors, among several others.
Contact: Madison Direct Marketing, 203-532-9000
Price: $47.50/M
Vitamin World PIP
Mailers can include their inserts in Vitamin World's catalogs. About 84,000 customers buy vitamins, minerals, herbal/nutritional supplements and related products by mail each year. Buyers' average age is 45 and a typical sale runs $65. The maximum size for inserts is some 5-1/2 inches by 8-1/2 inches. Purchasers have responded to inserts, various Internet-only special offers and space advertisements.
Price: $55/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176
Business Week Bind-in Program
Fifty million cards are projected to be distributed through Business Week's forthcoming bind-in program managed by American List Counsel Inc. Men constitute about 85% of the audience. A typical target's average age is 48; average annual income is some $233,000. About 37% of those who are mailed to maintain a home office, 84% have access to the Internet and 94% participate in sports. Some 90% traveled by airplane to various destinations within the last 12 months.
Price: $30/M
Contact: American List Counsel Inc., 609-580-2766
COPYRIGHT 2003 PRIMEDIA Business Magazines & Media Inc. All rights reserved.
COPYRIGHT 2004 Gale Group
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