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listings - address files for direct mail

NEW LISTS

IT PROFESSIONALS

The IT Professional Database Masterfile has more than 300,000 names of online course and product buyers. These IT and MIS directors buy training courses, hardware and software, computers, printers, scanners and more from online computer stores for business and home use. These buyers spend an average of $700 per order.

Cost: $100/M

Selects: contact names, company names, telephone numbers

Contact: PCS List & Information Technologies, 978-532-7100

SEVENTEEN.COM

There are more than 165,000 www.seventeen.com registrant e-mail addresses in this file. Seventeen magazine's Website offers young women, mostly ages 14-19, news, advice, gossip and contests. Many of these consumers register at the site and opt-in to receive information from the magazine and its marketing partners via e-mail. These consumers, 99% of whom are female, are techno-savvy and interested in fashion, beauty, fitness, and books.

Cost: $250/M

Selects: state, SCF, zip

Contact: American List Counsel, 800-252-5478

MITSUBISHI ELECTRONICS

The Mitsubishi Home Electronics file contains 76,842 names of 12-month buyers who have spent $5,000 or more to purchase the latest audio-visual products, including state-of-the-art color TVs and complete home entertainment equipment. Buyers can be segmented by dollars spent, which allows the selection of these high-ticket purchasers. These individuals are male baby boomers who work in the professional, technical or managerial fields and are familiar with high-tech electronics. These buyers, 50% of whom shop by mail, enjoy travel, sports, and plan for their retirements.

Cost: $100/M

Selects: state, SCF, zip, gender, product, multibuyer

Contact: Mal Dunn Associates, 914-277-5558

UH LABS

The more than 60,000 names of 12-month buyers of vitamins and weight loss products in the UH Labs file are available for rental. These buyers, who spend an average of $25-$30 per purchase, range in age from 30-60 and have an average household income of $55,000.

Cost: $90/M

Selects: state, SCF, zip

Contact: Aggressive List Management, 847-304-4030

THE MET MUSEUM STORE NET BUYERS

This file contains the names and postal addresses of more than 18,000 12-month Metropolitan Museum of Art buyers who have made purchases via the Internet. The Metropolitan Museum of Art offers products including reproductions of decorative objects such as sculpture and jewelry, CD-ROMS, and children's merchandise that reflects the Museum's tradition of publishing and producing copies of original works. Buyers, 67% of whom are female, have a median age of 50, an average household income of $60,000, and spend an average of $63 per purchase.

Cost: $150/M

Selects: zip, month buyers, gender

Contact: Millard Group, 603-924-9262

PREFERRED LIVING

There are more than 100,000 names of 12-month buyers in the Sporty's Preferred Living catalog file. This catalog sells home maintenance and leisure products. These affluent buyers have spent an average of $120 per purchase on product categories such as sports and recreation, home safety and security, and lawn and garden care.

Cost: $127.50/M

Selects: state, SCF, zip, gender, dollar amount

Contact: Names and Addresses, 847-465-1500

WOMEN OF FAITH

There are 675,000 Women of Faith Conference attendees in this file of all ages, faiths, and nationalities. The Women of Faith Conference attracts more than 400,000 women annually at each of its 30 nationwide venues. These attendees are primarily married, with an average age of 47, and most have children under the age of 18 at home.

Cost: $90/M

Selects: state, SCF, recency, gender, age, income

Contact: Doug Ross Communications, 480-966-1744

FOUNDATION RECORDS/ EXECUTIVES

This new list is comprised of 38,717 records from nonprofit and tax-exempt foundations with names of living donors, presidents or trustees. These executives and the foundations they represent are the major sources of funds for various activities including cultural events, medical research, and environmental causes. The list also cites assets of independent, private, company-sponsored and community foundations.

Cost: $65/M (one-time use)

Selects: state, SCF, zip, gender, assets, telephone, fax numbers

Contact: Dunhill International List Co., 561-347-0200

DEER CREEK

The more than 600,000 names of buyers in the Deer Creek Product Catalog file are available for rental. This catalog offers products for health/personal care, housewares, home decorating and entertainment. These buyers, 90% of whom are married homeowners, have an average age of 50-70.

Cost: $90/M

Selects: state, SCF, zip, gender, product, credit card

Contact: Walter Karl, 845-620-0700

2,000 WOOLF LARGEST

CORPORATIONS

The Woolf 2,000 Largest Corporations file consists of a list of America's largest 2,000 companies at headquarters location, with more than 80,000 executives by name. The file incorporates Fred Woolf's Fortune 1,000 Corporation Headquarters list with the next largest 1,000 companies by revenue.

Cost: $60/M

Selects: state, SCF, title, company sales, number of company employees

Contact: Fred Woolf List Co., 914-694-4466

HOME PLANNERS, LLC

Home Planners, LLC, which offers home design books and architect and designer blueprint plans, now has more than 100,000 36-month buyer names from its combined book and blueprint buyers file available for rental. The average order for books is $25 and $600 for blueprints. These buyers are financially secure men and women interested in building or renovating homes.

Cost: $95/M

Selects: state, SCF, zip, hotline, product, gender

Contact: MSGi Direct Philadelphia, 215-968-5020

ZOOBOOKS

There are more than 200,000 active subscribers to Zoobooks, a monthly, all-in-one, advertising-free illustrated guide to wildlife, coveting 60 animals from alligators to zebras, published by Wildlife Education, Ltd. Most subscribers are highly educated parents between the ages of 25 and 44, with incomes of $50,000 or more, and children between the ages of five and 12. The average sale for 12 books is $20.95.

Cost: $85/M

Selects: state, SCF, zip, running charge, home address, age of child

Contact: Millard Group, 603-924-9262

SWEEPSTAKES ADVISORY NETWORK

There are 10,000 monthly hotline buyers from the U.K. in this Sweepstakes Advisory Network Buyers file. These individuals, 70% of whom are female, have paid to receive a sweepstakes report that lists more than $1 million in cash and prizes. This list includes telephone and credit card information.

Cost: $185/M

Selects: credit cards, gender

Contact: Walter Karl, 845-620-0700

BLUE SHEEP

The Blue Sheep U.K. Business Database has more than 200,000 contact names of key retail companies and executives in the U.K. The database consists of six sources of business/company information, which are: Thompson Directories, ICC-Company House & Credit data, Kompass Direct, Market Monitor, KPA professionals data, and the IDS-Irish business file.

Cost: $235/M

Selects: job function, industry/business type, employee size (site based, not company-wide) phone numbers, fax numbers

Contact: Database Marketing Concepts, 631-218-0389

HOMETIME HOW-TO VIDEO

This list has more than 27,000 names of 12-month buyers of the Hometime How-To Video, a source for information on home improvement, remodeling, and home repair. Hometime Video Publishing also produces the Hometime How-To TV Show in which experts demonstrate techniques for do-it-yourself projects in the home. These buyers, 60% of whom are male, have an average age of 35-49 and an average income of $40,000. The average price per order is $15.45.

Cost: 85/M

Selects: state, SCF, zip, gender, video category

Contact: Names and Addresses, 847-465-1500

NEW BUSINESS HOTLIST

The names of more than 80,000 monthly new businesses are available in America's New Business Hotlist file. This file contains the names of newly incorporated U.S. companies, partnerships and sole proprietors, developed from state incorporation registrations, business license applications and credit card processor information. These companies are headquartered in states including California, New York, New Jersey and Connecticut.

Cost: $135/M

Selects: SCF, county, zip, female owned

Contact: Walter Karl, 845-620-0700

BIRD TALK MAGAZINE

The names of 90,697 12-month active U.S. subscribers to Bird Talk are available for rental. This magazine, dedicated to both new and experienced caged bird owners, provides information on products, nutrition, behavior, and how to create a "bird-safe" home. The subscribers, 85% of whom are female and 64% of whom are married, have an average age between 25-54, and they spend $27.97 for a one-year subscription.

Cost: $90/M

Selects: state, SCF, gender, recency

Contact: MacFan Lists, 949-855-8822

CHRISTMAS FAVORITES

There are more than 40,000 fourth-quarter 2000 buyers in the Bronner's Christmas Favorites file. Bronner's is a catalog of holiday ornaments and Christmas decor, including nativities, lights, and personalized gift items. These buyers, 70% of whom are female, spend an average of $50 per order.

Cost: $120/M

Selects: state, SCF, zip, gender

Contact: Names and Addresses, 847-465-1500

HOBBY SHOP BUYERS

The 40,465 quarterly hotline buyers of the Walthers Terminal Hobby Shop are now available for rental. The catalog features model railroad accessories, including model locomotives, track, structures, and "how-to' reference books, needed to build an entire model train layout. The buyers are predominantly males and spend an average of $75 per order.

Cost: $100/M

Selects: state, SCF, zip, gender

Contact: MSGi Direct, 212-388-8800

JENASOL BUYERS

The more than 50,000 names of fourth-quarter buyers of Jenasol vitamins and herbal supplements are now available for rental. These buyers are ages 50 plus and have paid $1 for a trial offer of a 30-day supply of supplement, "Miracle Bullets." They spend an average of $39.95 per order.

Cost: $85/M

Selects: state, SCF, zip, gender

Contact: Rubin Response Management Services, 847-619-9800

ALWAYS SOMETHING BRILLIANT

This file contains more than 20,000 names of 12-month buyers from the Always Something Brilliant catalog of home decor items, including tabletop, cooking, and home office products. These buyers, who have interests in home decor, cooking, and traveling, spend an average of $55 per order.

Cost: $100/M

Selects: state, SCF, zip

Contact: Names and Addresses, 847-465-1500

THIS OLD HOUSE MAGAZINE The file of This Old House Canadian contains more than 10,000 active Canadian subscribers to the magazine, which features articles on home renovation, gardening and decorating. Forty-six percent of the subscribers are female.

Cost: $110/M

Selects: gender, paid, province, subscription length

Contact: Millard Group, 603-924-9262

BECKETT BASKETBALL CARD

There are more than 20,000 names of active subscribers to Beckett Basketball Card Monthly, which includes a price guide for basketball cards and memorabilia and articles about NBA players. This list is part of the Beckett Sports Collectors Masterfile of more than 120,000 subscribers to Beckett's monthly sports publications. The individuals who subscribers to these magazines spend from $50 to $500 or more each month on various sports collectibles.

Cost: $120/M

Selects: state, SCF, zip, recency, gender, publication by title

Contact: AllMedia, 972-818-4060

ESPRIT

This file contains more than 40,000 names of Esprit Internet buyers at their postal address. These buyers, 95% of whom are female and have a median age of 20, spend an average of $130 on Esprit apparel, shoes and accessories.

Cost: $150/M

Selects: state, SCF, zip, gender, recency

Contact: Millard Group, 603-924-9262

NEW MANAGEMENT

OVERDRIVE SUBSCRIBERS

The Overdrive magazine subscriber file of more than 123,000 trucking professionals is now managed through The Information Refinery. Overdrive discusses current issues and trends in the trucking industry and offers financial advice to readers on building and managing a profitable business.

Cost: $105/M

Selects: title, fleet size, gender, hotline, phone numbers, type of purchase

Contact: The Information Refinery, 201-529-2600

FRED PRYOR SEMINARS

The more than 2 million past 36-month seminar attendee names in the Fred Pryor U.S. Masterfile are now being managed through Edith Roman Associates. Fred Pryor Seminars and tapes cover such topics as negotiating, time management, and communication skills. These individuals, 64% of whom are female, strive to improve their professional and personal lives, and spend an average of $159 per order.

Cost: $95/M

Selects: title, job title, gender, hotline, course topic, multibuyers

Contact: Edith Roman Associates, 845-620-9000

INSERTS

DIGILOT.COM

Digilot.com, pure digital entertainment, offers a package insert program that reaches 50,000 buyers annually. These online buyers are Internet-savvy consumers who are interested in digital entertainment and high-tech hardware. These buyers, 85% whom are male, have an average age of 26 and spend an average of $48 per order.

Cost: $60/M

Contact: Zed Marketing Group, 405-348-8145

COMPACT DISC CLUB

BMG offers a compact disc club package insert program that reaches 18 million members annually. The inserts are precollated into an envelope and inserted into the carton with the members' CD purchases. These members have an average household income of $41,000 and 70% are 35 years old or younger, and spend an average of $15.98 per order.

Cost: $65/M

Contact: American List Counsel, 800-252-5478.

COPYRIGHT 2001 PRIMEDIA Business Magazines & Media Inc. All rights reserved.
COPYRIGHT 2003 Gale Group



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